Private Clients · By Invitation
For the principals who do not
arrange their own ground transportation.
Chauffeurs Lane's private client program is reserved for Atlanta family offices, ultra-high-net-worth individuals, public figures, and visiting principals who require a single point of trust for ground transportation across the city, the region, and the Southeast.
Membership is by invitation, referral, or application. Members are assigned a dedicated chauffeur, a vehicle reserved on retainer, and a direct line to ownership. The program is structured to remove ground transportation from the list of things you, your assistant, or your household manager has to think about.
Who the program is for
A small list. Each one critical.
Family Offices
Principals, principal travel, family member coordination
Ultra-High-Net-Worth Individuals
Recurring travel, household staff coordination
Visiting Principals
CEOs, Chairmen, dignitaries flying into Atlanta
Public Figures
Athletes, performers, executives requiring discretion
Private Aviation Travelers
PDK, Fulton County (FTY), Charlie Brown Field, FBO transfers
Confidential Travel
Medical, legal, deal-team, deposition, board
What private client membership includes
Built for principals who pay attention to detail.
Dedicated chauffeur
Your private chauffeur is assigned to your account. They learn your routes, preferences, and household. Not a different driver every time. Not a rotation.
Comprehensive NDA
Beyond our standard NDA, private clients receive an enhanced confidentiality framework covering household members, recurring destinations, and identity-protection protocols.
Direct line to ownership
Your account is managed by a principal of Chauffeurs Lane, not a dispatcher. SMS access, no call queue, no hold times.
Vehicle reserved on retainer
A specific vehicle (S-Class, Escalade ESV, GLS, or Sprinter) is reserved exclusively for your account. Available within 30 minutes of dispatch.
FBO and private aviation coordination
We coordinate directly with PDK Operations, Fulton County FBOs, and Atlanta Air Charter desks. Your aircraft handler does not have to think about your ground.
Discretionary surge protection
Quoted rates hold through Masters week, FIFA 2026, the SEC Championship, weather events, and every Atlanta peak period. Predictable annual budgeting.
Multi-vehicle coordination
Family member transport, household staff transfers, multi-stop coordination, and visiting-principal hosting handled as a single account.
Long-distance and out-of-market
Sea Island, Lake Oconee, Charlotte, Nashville, Sea Pines, regional FBOs, and out-of-market private aviation pickups handled at the same standard.
How members are admitted
The application process.
- By invitation, referral, or application
- Minimum quarterly engagement
- Annual retainer arrangement available
- References from existing clients or trusted introducers preferred
We accept a small number of new private clients each quarter. Each placement is reviewed personally by ownership to ensure the program scales with the standard our existing members rely on.
Apply.
Email info@chauffeurslane.com with:
- • Your name and household / family office (or referrer)
- • Estimated rides per quarter
- • Primary travelers and confidentiality requirements
- • Atlanta address(es) and home airport(s)
- • Preferred vehicle class
Response within one business hour. If approved, your account is live within 72 hours with chauffeur and vehicle assigned.
Corporate firms (AmLaw, PE, consulting, Fortune 500) — see /enterprise. Hospitality and concierge partnerships — see /partner-program.